Thursday, September 9, 2010

Pssst.....Hey Realtor, How's Your Game?

Dear fellow Real Estate Professionals,

What kind of a person are you? Are you more likely aiming to knock it out of the park or just not get kicked off the team? If you fall into the latter category, seek inspiration. Seriously. You've got to have a reason why or it's pretty impossible. If you fall mostly into the first category, let me ask you some more, very important questions. These are important questions because I believe how successful you are or are not hinges upon your answers to them. My tools and assistance help provide yes answers to a few of these below however some depend entirely upon you.


  • Do you have a clear, measurable, weekly prospecting plan? (marketing message delivered to"x" amount of new contacts per day)
  • Is your plan written down?
  • Is your plan reflected in your daily calendar?
  • Do you succeed at "living into your daily calendar activities" more than 90% of the time?
  • Are you making use of automated (toll free #s, email drip campaigns) technology and do you understand and control it easily?
  • Are you employing "viral" systems in your marketing efforts? (video, social media, ebooks, etc).
  • Do you have a specific, well defined, manageable geographic farm area that you are striving to become the local real estate weather person for?
  • How well can you tell your "story"? Is it ready for prime time? Master your words. "this may or may not apply to you but I know you know someone who owes more on their home than it's worth..." or "it's not about me - they don't ever have to call me. In fact, they'll probably call YOU to say thanks for the book!"
It's pretty simple science. Your ability to inflect a high degree of confidence in your tone, enhanced by a sure and confident stance and facial gestures cause others to believe you. If you have certainty, clarity and conviction in your tone and words when you tell people you can help them sell their home, they also will believe you.

On your team!
Chris Sylvada

Wednesday, August 11, 2010

Always we hope...

Always we hope someone else has the answer, some other place will be better, some other time it will all turn out. This is it; no one else has the answer, no other place will be better, and it has already turned out.
- Lao tzu

Sunday, July 25, 2010

Need Some Immediate Business?

If you need some immediate business, ask yourself: What am I currently doing to get referrals from my sphere of influence? Sometimes it can be as simple as picking up the phone and saying, "Hey mom I need your help. Please don't keep me a secret". My Money Making Business cards have produced some great results for agents. You can often times generate an immediate referral by slipping 3 or 4 of them into a card with a hand written personal note to your friends, family and advocates letting them know about your book (see www.SimpleListingSolutions.com to get your own) and asking them to help you make others aware of it. Your friends, family, past clients, advocates, teammates, dentist, chiropractor....all want to help but you have to ask! People enjoy helping people. We all feel good when we help others but we often have to confront our own issues about not wanting to ask for help, as if we somehow don't deserve it when in fact, we do!

Remember that when asking for help, you need to be clear on the kind of help you'd like. When someone asks you how to help you need to be able to respond with clear instructions like this: "Well, I've put together a book that will let people understand the options they have if they currently owe more on their home or investment property than it's worth. Can you think of someone you might know at your work or church or gym who might currently be in that situation? Would you give them my card and let them know that they can visit my website to get this book?

Stay in touch with your sphere of influence constantly and you will stay "top of consciousness" with them when they run into a friend or colleague who could use some good real estate advice and assistance. Slip off peoples radar screens or create the impression you don't need anybody's help and who knows what's slipping right by!

Wednesday, July 7, 2010

Zen & The Art Of Real Estate Marketing

What you think about you bring about so be careful what you spend your time thinking about!

If you're always thinking, "I need more business" or "I need this listing to sell" than you'll just continue to feed the need by giving energy to it. The thought and feeling of needing means that you don't have something. Not having that something will only increase if you keep putting thought energy into the not having, and needing it.

Does that make sense?

I always pay attention to my "self-talk" and make moment to moment conscious efforts to shape it in order to fit my intentions. By paying attention to the voices in my head I'm able to correct them when they start to go needy on me. I say things not only to myself, but out loud to my clients all the time that sound like this, "The perfect house for you is right around the corner! If it's not on the market yet, it's coming soon" or, "the buyer of this house is going to have a large down payment, be willing to close according to our schedule and be a pleasure to work with - you'll see!"

Now, it's critical that when this "perfect" buyer comes along (the one I've attracted through the power of positive thought plus a little help from my bag of tools) that "I" show up in a way that makes them want to continue to be perfect and work according to my sellers tricky closing requirements - or whatever.

My coach, friend and mentor used to say it like this, "Chris, talk to me in a way that makes me want to serve you". Have you ever tried talking to the woman behind the mile long check in line at the airport whose obviously about to have a melt down in a way that would make her honored to serve you? I have and it gotten bumped up into 1st Class when the flight was full coming home from a business trip on the east coast!
"Who we be" and "how we show up" in our daily interactions with the world is, I believe, fundamental to a healthy real estate practice. Our clients notice and appreciate it so much so that they continue to not only use our services, but become actively involved in referring people to us because they want their referral to have the same experience they had.


I've studied the Japanese martial art of Aikido for many years. In aikido, there are zero attacks. In other words, you can't really walk up and "do aikido" on someone, yet is is extremely martial. If someone throws a punch or grabs you, aikido techniques could be used to instantly break an arm, hand, elbow or drive them into the ground face first. Aikido is a circular as opposed to linear art and is very beautiful to watch and arguably the most technically difficult to learn of all martial arts.

The mat we train on is representative of the world we live in and our life in general. I've noticed that karate and other "striking" arts tend to create, or at least reinforce a mindset of "I strike" - as opposed to "I will not be struck", which is Aikido. Again, the focus is on "who you be". I am not a striker or kicker of people; I am a person who will not be struck or kicked - it's very different. O'Sensei, the founder of Aikido once said, "you can not wrap the world in leather but you can make leather moccasins". 

How do we learn to walk in this often sharp and jagged world? The way seems simple enough to me.
If I want referrals, I be referrable. Want more business? Make the light of my authenticity and true desire to serve shine brightly and then put myself in front of people who need to buy and sell. I stop "needing" and start attracting through paying attention to who I be and know that it is coming if I just keep knowing it.


 

Monday, May 24, 2010

Are YOU UsingThe Magic Money Making Business Cards?

This is an email reply to a new agent using the Simple Listing System that I wanted to share and make public. She asked me what it would take to start listing two short sales a week using the tools found right here if you don't already know what I'm talking about.

I'd suggest you do a Google search for business card printing done fast and cheap and get plenty of these suckers quick and be generous in handing them out! In fact, every time you visit a Starbucks you leave 3-5 behind at the condiment bar. If you just keep handing out the card while repeating the magic words over and over this may or may not apply to you but I know you know someone... every chance you get you'll start listing properties in no time.

The Simple Listing System door hangers and business cards will be your best friends if you are consistently delivering them. Can you commit to learning the pitch and then knocking on 100 doors a week and handing them the card or the door hanger? If you do that, you'll list two properties a week. It may take some time as you plod and discover your way through hotter and more productive communities and cooler, less productive ones but in time your story will become rock solid and your ability to nail the best communities for prospecting will sharpen and grow stronger. So will your legs, self confidence and self esteem!

Becoming a listing machine can be fun with the right conversation happening between your ears but it requires dedication and the reliable, methodical, consistent approach of a guy like Lance Armstrong who will wake up every morning and knock out a 70-80 mile spin on his bike before having breakfast and heading to the gym regardless of the weather. The result of that sort of dedication is that you end up with little to no competition!

To a very large degree for many of us this becomes more about mastering the skill of re-inventing ourselves than it is which tool do I use?

You say you want to list 2 a week? That's 8 in a month. That's 24 in 90 days and nearly 100 transactions over 12 months. Let's say you do that and have a 90% close rate - what would that look like? How would your life be different? Hold that vision and know you can easily list 2 a week since others are doing that and more and I'll guarantee that you'll experience wonderful, positive, confidence boosting growth in the direction you're aimed.

On your team!

Chris,

Saturday, May 22, 2010

Is Foreclosure Right for You

Posted: Wednesday, February 6, 2008 12:00 am | Updated: 7:19 am, Thu Dec 3, 2009.
Wednesday, Feb. 6, 2008 | If you're sick of paying your mortgage while your house loses value, just walk away. Such unconventional advice could only follow one of the most bizarre housing booms in history, where lenders no longer required down payments or paycheck stubs. Then, mailboxes bulged with mortgage offers printed on glossy postcards, urging homeowners to refinance, to tap their newfound equity, to invest in a second or third home.
But that abandon-ship advice, phrased a variety of ways, isn't relegated to the societal fringes anymore. At least one company is gaining traction with its message to homeowners: "Is foreclosure right for you?" One of their shiniest claims tells underwater homeowners they may be able to stay in their house, payment-free, for eight months after going into foreclosure.

That company, San Diego-based You Walk Away LLC, has garnered national media attention, including a recent spot on Nightline on ABC News, to tout its $995 service, which fits homeowners "facing or considering foreclosure" with a set of legal information and services.
Their idea: It's sometimes better to deal with the fallout from foreclosure than keep paying the mortgage on a house that's worth nowhere close to its original price. They even affiliate themselves with a group they say can sometimes erase the foreclosure mark from credit reports.
And so foreclosure, the destination once reserved for people with no other choice, becomes just that — a choice.

But critics say the concept overlooks the spirit of the mortgage contract entirely. They say there are moral and economic implications — up to the national level — of painting foreclosure as anything other than a credit-marring disaster.

Co-founders Jon Maddux and Chad Ruyle say they got into the business to help people in foreclosure; their website launched Jan. 1. They claim they don't persuade clients one way or another.
"This is their last option, and we're just guiding them through that," Ruyle said. "We are not promoting people getting out of a contractual obligation."

In fact, Ruyle said, the penalty of foreclosure is actually one of those specific terms in the mortgage contract — it clearly states if the borrower ceases to make payments, the bank will take the house back.
"We're playing by the lenders' rules," he said.

Ruyle and Maddux say they are trying to help people know what to expect in that eight-month period between when a homeowner might choose to quit making payments and when a bank repossesses the house.
Involved in the You Walk Away package is legal information about foreclosure, as well as a single meeting each with an independent attorney, a CPA to answer tax questions and a credit repair service that seeks to erase the foreclosure from homeowners' credit. So far, the partners have fielded "hundreds and hundreds" of interest calls and have signed up just fewer than 100 clients, they said.
They've even printed up postcards, reminiscent of those boom days, to alert homeowners to their service. Tricia Moore, a mortgage broker in Pacific Beach, received one of the cards in the mail recently.
"The postcards are coming," she said. "It's the same energy level, the same consumer bombardment from the old days. It's nuts."

People shouldn't get into or out of housing contracts just to make or avoid losing money, said Gabe del Rio, director of the Housing Opportunities Collaborative, a nonprofit consortium of homeownership and housing counseling groups.

"Housing prices have always gone up and fallen and gone back up again — putting a timeline to it intelligently is impossible," del Rio said. "If you're buying a home for an investment, that's not the reason we recommend. It should be so that it's your home. Whether or not it has equity in it, it's actually pointless."
The up-and-down equity watching was far from the mind of one University City homeowner, who bought a one-bedroom condo there in May 2004. He financed it 100 percent, planning to stay in the unit for at least two years before selling and maybe moving up.
But the market stopped ascending and his family grew and now the homeowner is weighing his options. He asked for his name to be withheld to avoid the stigma — and potential legal implications — while he contemplates foreclosure.

After buying the condo, he got married, and when his wife became pregnant a year ago, they knew the condo wouldn't be enough space. At that point, the unit would've sold for about $30,000 to $40,000 less than he'd paid. He decided to hang on to the unit and hope for a market turnaround. In the meantime, he moved out with his wife and baby, and they lease the condo to a tenant for about $1,000 a month less than they pay for the interest-only option on their monthly mortgage payment, while also paying their rent elsewhere.
Every once in a while, he checks online to see what comparable units are selling for. The value has dropped to about two-thirds of what he paid now, he estimated.

"This is so much beyond my worst expectations," he said. "I don't see it coming back anytime soon. Is it going to take five years, 10 years, just to get back to where it was then?"
He joins a growing group of people facing the leave-or-stay quandary.
"I want to honor what I signed," he said. "But I have to make a business decision that I have to make for my family. I don't completely understand all of my options yet."

It's that confused homeowner that Ruyle and Maddux hope find their service.
"We're giving them peace of mind through information," Ruyle said. "Knowing, OK, here's what's going to happen."

But del Rio said that information shouldn't cost any money. Much of it is available online, he said. And his consortium and dozens of foreclosure counselors have been helping San Diegans deal with their housing burdens.

He says groups like Just Walk Away are opportunistic and are glossing over a key truth: "foreclosure is the worst thing you could have on your credit," he said.
"They should say 'Just a Foreclosure,'" he said. "They're preying on people's bad situation, on someone's desperate situation. [Homeowners] are desperate for someone to come in who's not their lender and give them what they perceive to be help."

The businessmen don't dispute the information's availability online.
"You can find out the information if you work hard enough, but you're not guaranteed that the conclusions you come to are going to be correct," Ruyle said. "Part of it's experience, the experience we have — there's info there that you can't just read about."

Maddux said they're partially saving people time and a headache — he said they've heard from people who aren't sleeping because they're "searching Google until 3 in the morning."
"Anything that's out there, whether it's oil changes or what, you can do it yourself," he said. "But we have people crying to us on the phone — a lot of people feel like they're alone in it. And we know how to help them see the light at the end of the tunnel."

Ruyle acknowledged the critics, largely in the region's robust housing blogosphere, who label them "just another scam on homeowners."

"We're certainly in a business for profit, but I don't think we're taking advantage of homeowners," he said. "We tried to come up with a price, and many will save many more times than that."

They've been involved in real estate in many forms, they said, from sales to finance to law. Now they've joined the cottage industry of businesses looking to cater to the needs of people stuck in the slump.

"We get e-mails from, I think, people who don’t really know what's going on," Maddux said of the business's critics. "They just assume that we're perpetuating the problem with foreclosures and the economy. They're quick to judge.

"We're really not trying to judge people," he continued. "How do you make the best out of a bad situation?"

Please contact Kelly Bennett directly with your thoughts, ideas, personal stories or tips. Or send a letter to the editor.