Thursday, September 9, 2010

Pssst.....Hey Realtor, How's Your Game?

Dear fellow Real Estate Professionals,

What kind of a person are you? Are you more likely aiming to knock it out of the park or just not get kicked off the team? If you fall into the latter category, seek inspiration. Seriously. You've got to have a reason why or it's pretty impossible. If you fall mostly into the first category, let me ask you some more, very important questions. These are important questions because I believe how successful you are or are not hinges upon your answers to them. My tools and assistance help provide yes answers to a few of these below however some depend entirely upon you.


  • Do you have a clear, measurable, weekly prospecting plan? (marketing message delivered to"x" amount of new contacts per day)
  • Is your plan written down?
  • Is your plan reflected in your daily calendar?
  • Do you succeed at "living into your daily calendar activities" more than 90% of the time?
  • Are you making use of automated (toll free #s, email drip campaigns) technology and do you understand and control it easily?
  • Are you employing "viral" systems in your marketing efforts? (video, social media, ebooks, etc).
  • Do you have a specific, well defined, manageable geographic farm area that you are striving to become the local real estate weather person for?
  • How well can you tell your "story"? Is it ready for prime time? Master your words. "this may or may not apply to you but I know you know someone who owes more on their home than it's worth..." or "it's not about me - they don't ever have to call me. In fact, they'll probably call YOU to say thanks for the book!"
It's pretty simple science. Your ability to inflect a high degree of confidence in your tone, enhanced by a sure and confident stance and facial gestures cause others to believe you. If you have certainty, clarity and conviction in your tone and words when you tell people you can help them sell their home, they also will believe you.

On your team!
Chris Sylvada