Monday, May 24, 2010

Are YOU UsingThe Magic Money Making Business Cards?

This is an email reply to a new agent using the Simple Listing System that I wanted to share and make public. She asked me what it would take to start listing two short sales a week using the tools found right here if you don't already know what I'm talking about.

I'd suggest you do a Google search for business card printing done fast and cheap and get plenty of these suckers quick and be generous in handing them out! In fact, every time you visit a Starbucks you leave 3-5 behind at the condiment bar. If you just keep handing out the card while repeating the magic words over and over this may or may not apply to you but I know you know someone... every chance you get you'll start listing properties in no time.

The Simple Listing System door hangers and business cards will be your best friends if you are consistently delivering them. Can you commit to learning the pitch and then knocking on 100 doors a week and handing them the card or the door hanger? If you do that, you'll list two properties a week. It may take some time as you plod and discover your way through hotter and more productive communities and cooler, less productive ones but in time your story will become rock solid and your ability to nail the best communities for prospecting will sharpen and grow stronger. So will your legs, self confidence and self esteem!

Becoming a listing machine can be fun with the right conversation happening between your ears but it requires dedication and the reliable, methodical, consistent approach of a guy like Lance Armstrong who will wake up every morning and knock out a 70-80 mile spin on his bike before having breakfast and heading to the gym regardless of the weather. The result of that sort of dedication is that you end up with little to no competition!

To a very large degree for many of us this becomes more about mastering the skill of re-inventing ourselves than it is which tool do I use?

You say you want to list 2 a week? That's 8 in a month. That's 24 in 90 days and nearly 100 transactions over 12 months. Let's say you do that and have a 90% close rate - what would that look like? How would your life be different? Hold that vision and know you can easily list 2 a week since others are doing that and more and I'll guarantee that you'll experience wonderful, positive, confidence boosting growth in the direction you're aimed.

On your team!

Chris,

Saturday, May 22, 2010

Is Foreclosure Right for You

Posted: Wednesday, February 6, 2008 12:00 am | Updated: 7:19 am, Thu Dec 3, 2009.
Wednesday, Feb. 6, 2008 | If you're sick of paying your mortgage while your house loses value, just walk away. Such unconventional advice could only follow one of the most bizarre housing booms in history, where lenders no longer required down payments or paycheck stubs. Then, mailboxes bulged with mortgage offers printed on glossy postcards, urging homeowners to refinance, to tap their newfound equity, to invest in a second or third home.
But that abandon-ship advice, phrased a variety of ways, isn't relegated to the societal fringes anymore. At least one company is gaining traction with its message to homeowners: "Is foreclosure right for you?" One of their shiniest claims tells underwater homeowners they may be able to stay in their house, payment-free, for eight months after going into foreclosure.

That company, San Diego-based You Walk Away LLC, has garnered national media attention, including a recent spot on Nightline on ABC News, to tout its $995 service, which fits homeowners "facing or considering foreclosure" with a set of legal information and services.
Their idea: It's sometimes better to deal with the fallout from foreclosure than keep paying the mortgage on a house that's worth nowhere close to its original price. They even affiliate themselves with a group they say can sometimes erase the foreclosure mark from credit reports.
And so foreclosure, the destination once reserved for people with no other choice, becomes just that — a choice.

But critics say the concept overlooks the spirit of the mortgage contract entirely. They say there are moral and economic implications — up to the national level — of painting foreclosure as anything other than a credit-marring disaster.

Co-founders Jon Maddux and Chad Ruyle say they got into the business to help people in foreclosure; their website launched Jan. 1. They claim they don't persuade clients one way or another.
"This is their last option, and we're just guiding them through that," Ruyle said. "We are not promoting people getting out of a contractual obligation."

In fact, Ruyle said, the penalty of foreclosure is actually one of those specific terms in the mortgage contract — it clearly states if the borrower ceases to make payments, the bank will take the house back.
"We're playing by the lenders' rules," he said.

Ruyle and Maddux say they are trying to help people know what to expect in that eight-month period between when a homeowner might choose to quit making payments and when a bank repossesses the house.
Involved in the You Walk Away package is legal information about foreclosure, as well as a single meeting each with an independent attorney, a CPA to answer tax questions and a credit repair service that seeks to erase the foreclosure from homeowners' credit. So far, the partners have fielded "hundreds and hundreds" of interest calls and have signed up just fewer than 100 clients, they said.
They've even printed up postcards, reminiscent of those boom days, to alert homeowners to their service. Tricia Moore, a mortgage broker in Pacific Beach, received one of the cards in the mail recently.
"The postcards are coming," she said. "It's the same energy level, the same consumer bombardment from the old days. It's nuts."

People shouldn't get into or out of housing contracts just to make or avoid losing money, said Gabe del Rio, director of the Housing Opportunities Collaborative, a nonprofit consortium of homeownership and housing counseling groups.

"Housing prices have always gone up and fallen and gone back up again — putting a timeline to it intelligently is impossible," del Rio said. "If you're buying a home for an investment, that's not the reason we recommend. It should be so that it's your home. Whether or not it has equity in it, it's actually pointless."
The up-and-down equity watching was far from the mind of one University City homeowner, who bought a one-bedroom condo there in May 2004. He financed it 100 percent, planning to stay in the unit for at least two years before selling and maybe moving up.
But the market stopped ascending and his family grew and now the homeowner is weighing his options. He asked for his name to be withheld to avoid the stigma — and potential legal implications — while he contemplates foreclosure.

After buying the condo, he got married, and when his wife became pregnant a year ago, they knew the condo wouldn't be enough space. At that point, the unit would've sold for about $30,000 to $40,000 less than he'd paid. He decided to hang on to the unit and hope for a market turnaround. In the meantime, he moved out with his wife and baby, and they lease the condo to a tenant for about $1,000 a month less than they pay for the interest-only option on their monthly mortgage payment, while also paying their rent elsewhere.
Every once in a while, he checks online to see what comparable units are selling for. The value has dropped to about two-thirds of what he paid now, he estimated.

"This is so much beyond my worst expectations," he said. "I don't see it coming back anytime soon. Is it going to take five years, 10 years, just to get back to where it was then?"
He joins a growing group of people facing the leave-or-stay quandary.
"I want to honor what I signed," he said. "But I have to make a business decision that I have to make for my family. I don't completely understand all of my options yet."

It's that confused homeowner that Ruyle and Maddux hope find their service.
"We're giving them peace of mind through information," Ruyle said. "Knowing, OK, here's what's going to happen."

But del Rio said that information shouldn't cost any money. Much of it is available online, he said. And his consortium and dozens of foreclosure counselors have been helping San Diegans deal with their housing burdens.

He says groups like Just Walk Away are opportunistic and are glossing over a key truth: "foreclosure is the worst thing you could have on your credit," he said.
"They should say 'Just a Foreclosure,'" he said. "They're preying on people's bad situation, on someone's desperate situation. [Homeowners] are desperate for someone to come in who's not their lender and give them what they perceive to be help."

The businessmen don't dispute the information's availability online.
"You can find out the information if you work hard enough, but you're not guaranteed that the conclusions you come to are going to be correct," Ruyle said. "Part of it's experience, the experience we have — there's info there that you can't just read about."

Maddux said they're partially saving people time and a headache — he said they've heard from people who aren't sleeping because they're "searching Google until 3 in the morning."
"Anything that's out there, whether it's oil changes or what, you can do it yourself," he said. "But we have people crying to us on the phone — a lot of people feel like they're alone in it. And we know how to help them see the light at the end of the tunnel."

Ruyle acknowledged the critics, largely in the region's robust housing blogosphere, who label them "just another scam on homeowners."

"We're certainly in a business for profit, but I don't think we're taking advantage of homeowners," he said. "We tried to come up with a price, and many will save many more times than that."

They've been involved in real estate in many forms, they said, from sales to finance to law. Now they've joined the cottage industry of businesses looking to cater to the needs of people stuck in the slump.

"We get e-mails from, I think, people who don’t really know what's going on," Maddux said of the business's critics. "They just assume that we're perpetuating the problem with foreclosures and the economy. They're quick to judge.

"We're really not trying to judge people," he continued. "How do you make the best out of a bad situation?"

Please contact Kelly Bennett directly with your thoughts, ideas, personal stories or tips. Or send a letter to the editor.

Sunday, May 9, 2010

Converting Loan Mod Prospects To Short Sale Listings

I understand that a common challenge many agents who prospect for short sale listings by door knocking encounter is not knowing how to respond to the person answering the door who politely dismisses the information being offered with a statement as simple as,"We're having our loan modified."

If you've ever experienced anything like this and didn't like your response, read mine below (spoken in my language) and see if it fits for you. If so, I invite you to use this exact technique in your market. You'll find the tools right here and a practice video right here.


Scene: Front door of home targeted from my Pre-NOD list after meeting specific search criteria requirements.

"Knock, knock, knock..... " - door opens. I'm positioned several feet back and sideways (non-threatening) as if preparing to turn and walk off.

Home Owner: "Can I help you....?"

Me:  "Hi. My names __________ . I'm a local real estate consultant and I'm just out this evening meeting the neighbors and promoting a book I've put together and I wanted to put a few of these in your hands.

At this point I'd be holding out several of my money making business cards I created specifically for farming short sales that you can see right here. 

(cont): ...this may or may not apply to you but I know you know somebody here in San Diego who owes more on their home than it's worth and I know they'll want one of these. They can log on and for the next week they can save $37 bucks and get it for free. This book holds their hand and walks them through the process of a real estate short sale showing them step-by-step how they can sell their home at it's current market value for FREE! Their lender pays everything. They owe nothing. They get out from underneath the house. There's no foreclosure on their credit report. They walk away."


Home owner: "Well we're having our loan modified because...."


Me: "Wow that's great! Has it been approved already? Can I ask you a question? If you were flying across the Atlantic, even though you didn't expect any issues with your flight, wouldn't you still want to know where the emergency exits and life vests were located?Think of this book as your emergency exit and parachute combined if for whatever reason the loan modification turns into something you suddenly don't want to do or doesn't work out. You don't have to use it. Just keep it."

Now what?

Now I just left a viral ebook that positions me as a short sale guru in the hands of someone who owes more on their home than it's worth and probably knows others in the same boat.

Not bad.

At every door and with every conversation I create and leave open a stronger possibility of potential future business by delivering the right message, to the right market, at the right time and by utilizing technology to follow up for me in a meaningful but automated way. Ordering my book gifts them with the information they seek while capturing their email address so that my 10 letter automated drip campaign with free advice and tips can continue to provide value while positioning me as their #1 option and making it easier for them to connect with me.

Wednesday, May 5, 2010

A MUST Read For Realtors

The original article can be found on www.SFGate.com here: click here
Monday, April 19, 2010 (SF Chronicle)
Homes Lost, But Some 2nd-Mortgage Debts Remain
Carolyn Said, Chronicle Staff Writer

Eleven days after losing his home to foreclosure, Jorge, a Napa construction worker, received an ominous letter in the mail. It said he still owed $78,000 on his home's second loan.
"I was afraid and felt pressured," said Jorge, who asked that his name be withheld because he is embarrassed about his situation. "I called them to say I had already lost the house in a foreclosure," he said, speaking in Spanish through a translator. "They told me it doesn't matter, you have to pay the money anyway."
Jorge's experience is being mirrored elsewhere. Debt collectors are starting to hound people who lost their homes to foreclosures or short sales over their second mortgages.
In California, a foreclosure generally wipes out the borrowers' obligation on the main mortgage but not necessarily on other home loans.
"We've seen a lot of folks coming to us, saying, 'I was foreclosed on, now these people say I owe $150,000 for my second loan; I thought everything was going to go away, what do I do now?' " said Noah Zinner, an attorney with Housing & Economic Rights Advocates in Oakland.
Some experts think the trend will accelerate, causing foreclosure pain to linger.
"I think the other shoe is going to drop soon," said Shannon Jones, a real estate attorney in Danville who gets several calls a day from people concerned about their liabilities post-foreclosure. "In the next two years we will see a huge volume of (debt collection on) second loans. We're seeing a number of lenders start filing suit or turn them over to collection companies."
California is a nonrecourse state, meaning lenders cannot pursue borrowers for unpaid balances on home-purchase loans. However, home loans not used for the purchase - home equity lines of credit and second loans taken out after purchase - are recourse loans, which means lenders are legally entitled to collect the unpaid balance. Depending on the type of loan, they have four to six years to pursue borrowers, Jones said. Pursuing borrower
Refinanced mortgages do become recourse loans, but in California a nonjudicial foreclosure - the most common kind - eliminates the borrower's liability to the lender that carried out the foreclosure, which is generally the main lender. A second lender for a nonpurchase loan, however, still has "recourse," or the right to pursue the borrower.
In Jorge's case, he took out the second loan to buy his house, so it is nonrecourse debt, and he cannot be sued for the unpaid balance. A debt collector can, however, ask him to pay "voluntarily." Class action planned
For several months, Jorge continued to receive letters and phone calls from both his bank and a debt collector asking him to pay.
"The servicer says there is nothing that prohibits the borrower from voluntarily paying us," Zinner said. "There is no question it's sneaky, but it's not illegal for them to do that. If they were to threaten to sue, that would clearly be illegal."
"I suspect they're just dealing with volume," said Maeve Elise Brown, executive director of the Oakland group. "(Debt collectors) buy the debt for 10 cents on the dollar and figure they'll browbeat a certain percentage of homeowners into paying them, whether the money is lawfully due or not."
Housing & Economic Rights Advocates has partnered with attorney Will Kennedy of Santa Clara to represent Jorge and plans to pursue a class-action case on behalf of other borrowers with nonrecourse loans whose lenders dunned them for that debt.
"Many people are in Jorge's situation and don't realize they're under no obligation to make any more payments after a foreclosure," Kennedy said.
Loans after purchase
But millions of borrowers do have recourse loans that they took out after purchase, which means lenders have a legal right to pursue them for unpaid balances.
In California during the boom real estate years - 2005 to 2007 - homeowners took out 2.88 million home equity lines of credit and 1.18 million nonpurchase second loans, according to First American CoreLogic, which tracks loan data. The total was 4 million such recourse loans totaling $485.3 billion.
Some experts think lenders may pick whom to pursue by probing defaulted borrowers' net worth.
Rick Harper, director of housing at Consumer Credit Counseling Services of San Francisco, which staffs the federal HOPE for Homeowners hot line, said his workers tell borrowers who are considering default that their second loans could make them liable to debt collection.
"Depending on what the holder of that note wants to do, it can make their (the borrowers') life miserable," he said. "Most of the (lenders) do an asset test to see if there's anything there. They can run credit reports, use investigative services, get their hands on the applications they used when they applied for a loan." Applications for loan modifications and short sales also require disclosure of assets. Banks check assets
At Wells Fargo, Mary Berg, a spokeswoman for the Home Equity Group, said in an e-mail: "On a case-by-case basis, after a review of the borrower's situation, we do sometimes pursue deficiency balances in states that allow this type of activity. We only pursue deficiency judgments if we determine that the borrower has the ability to repay the entire or a portion of the balance."
Wells, Bank of America and JPMorgan Chase hold the lion's share of U.S.
second liens, according to Inside Mortgage Finance. BofA has $147 billion, Wells $124 billion and Chase $118 billion, it says.
Chase wrote off about $4.6 billion in home equity loans in 2009, and has said it expects to write off up to $5.6 billion of the loans this year.
Chase declined to comment. BofA did not return requests for comment.
Jones, the Danville real estate attorney, said she's turned down some second-loan clients.
For instance, one Bay Area man had borrowed $52,000 on a home equity line of credit for a home that ended up in foreclosure.
"The lender filed suit against him and he asked me to defend him," she said. "I said, 'You don't have a defense. You borrowed the money, you spent the money. You signed a promissory note and said you would pay it back.' "
Often, such borrowers end up settling with the lender for pennies on the dollar, Jones said. "You can't get blood from a turnip," she said.
Bankruptcy option
Margot Saunders, an attorney with the National Consumer Law Center, said bankruptcy may be the best option for some people to wipe out liability for their second loans.
"People with a second mortgage who are facing foreclosure should go to bankruptcy to get rid of the unsecured second-mortgage note," she said.
"They should do it as soon as they're foreclosed upon, because that's when they're at rock-bottom, not when they've started to rebuild (their finances)."
Other attorneys said borrowers should try to discharge their second liens before a foreclosure or short sale by offering the lender a percentage of the amount due.
Home Affordable Modification Program, the government's foreclosure-prevention plan, recently added provisions encouraging lenders to settle or modify second loans. If adopted by lenders, that could help people who lose their homes in the future avoid pursuit by debt collectors, but it won't do anything for the millions who already lost their homes in recent years.
"It will be hard for people in our state to start over again, if they sometimes lawfully and sometimes unlawfully end up getting pursued for pretty significant-sized debt," Brown said.
E-mail Carolyn Said at csaid@sfchronicle.com.

Copyright 2010 SF Chronicle
The original article can be found on www.SFGate.com here: http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2010/04/19/MN3C1CQGOC.DTL